LIACOM researcher Hadassa Oliveira has been awarded the Best Doctoral Thesis Award in the “Best PhD Thesis in Communication Sciences” category at the ICIEMC 2026 – International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behavior, organized by the University of Aveiro.

The award recognizes the excellence of her doctoral thesis, entitled “Female beauty, representativeness, and the fourth wave of feminism: A comparative analysis of brazilian and portuguese advertising campaigns by fashion brands and cosmetic products/services”, supervised by Professors Jorge Veríssimo, also a LIACOM researcher, and Tiago Lapa.