LIACOM is a partner and host of the event “The Impact of Brands that Leave a Mark”, promoted by Superbrands Portugal. The initiative will take place on May 12, at 9:30 am, at the Palacete of the Polytechnic Institute of Lisbon.

The event will bring together professionals and academics to discuss the strategic and social relevance of brands, as well as their impact on consumers’ lives.

The session will begin with the presentation of the results of the Superbrands 2026 study, led by Óscar Palomar, CEO of AMINT, the entity responsible for data analysis. This presentation will highlight the main findings regarding the brands that stand out the most in Portugal, offering an up-to-date perspective on market trends and consumer perceptions.

At 11:00 am, a roundtable discussion dedicated to the impact of brands on consumers’ daily lives will follow. The panel will feature António Mendes (RFM Program Director and lecturer), Margarida Silva (Head of Brand & Digital Marketing at FNAC and lecturer), Rita Féria (Head of Strategy, Planning and Marketing Management at MEO), and Sandra Miranda (ESCS-IPL lecturer/LIACOM integrated researcher), fostering dialogue between different professional and academic perspectives. The session will be moderated by Raquel Carrilho, Branded Content Director at Observador. 

As a partner of the event, LIACOM reinforces its commitment to research and the promotion of knowledge in the fields of communication and branding, contributing to bridging academia and industry while encouraging discussion on current and relevant topics.