Sandra Miranda, LIACOM researcher, presented the communication “Exploring Motivations & Preferences in Digital Influencer (DI) Engagement among American and Portuguese Higher School Students”, in Athens, Greece, at the 22nd Annual International Conference on Marketing, on July 2, 2024.

The communication was made in co-authorship with other LIACOM researchers, namely Ana Teresa Machado, Sandra Pereira, Tatiana Nunes and Zélia Santos, under a research project funded by the Luso-American Development Foundation (FLAD).