Within the scope of the research project FLAD Up Superior – Digital Communication and Digital Marketing: a cross-cultural learning experience between PT and USA (with reference 2023/0138 – G-2022-0279), coordinated by LIACOM researcher Sandra Miranda, a MOOC – Massive Open Online Course was created, focused on Influencer Marketing, offering the opportunity to learn, in an accessible and practical way, how brands can create impactful campaigns with influencers.

The MOOC – “Introduction to Influencer Marketing” is now available for registration on the NAU platform and will start on July 1st. Those interested can access the MOOC here.

The course was scientifically coordinated by LIACOM researchers Sandra Miranda, Carla Rodrigues, Ana Teresa Machado and Zélia Santos.