LIACOM researchers Vanda de Sousa and Jorge Veríssimo presented the communication “Once Upon a Time… Advertising Storytelling Coexisting with and Overcoming the Crisis of Trust in Hypermodernity” at the II Congreso Internacional de Nuevas Narrativas en la Sociedad Digital, which took place last November 14th, at Universidad Nebrija, in Madrid.

The communication analyzed the intersection between advertising narrative, ethics and cultural transformations in the digital era, focusing on how advertising narratives can face the crisis of trust in the information society.