LIACOM researchers Carla Murteira and Ana Cristina Antunes presented their paper titled “Unraveling the power of fitness influencers on consumer behavior and well-being” at the 2025 ECREA TWG – Affect, Emotion & Media.

The presentation was part of the themed workshop “Beyond information: affective strategies for impactful media and quality of life” and aimed to examine how fitness influencers affect their followers’ purchase intentions as well as their perception of well-being.