LIACOM researchers Alexandra Miguel and Sandra Miranda have published the chapter entitled “The Sociopolitical Effects of Brand Activism: Perspectives, Contributions and Challenges of the Communicational Approach of Brands to Sociopolitical Causes” in the book Discursos, tecnologías y representaciones: estudios para comprender un mundo en transformación, published by Dykinson.

The book, edited by Estrella Tutivén and Ingrid Viviana, brings together a collection of studies that critically explore the complexity of contemporary communicational, technological, and cultural phenomena. Within this volume, the chapter authored by the LIACOM researchers offers an in-depth analysis of the sociopolitical effects of brand activism strategies, highlighting key theoretical contributions as well as the challenges inherent to brands’ communicational approaches to current sociopolitical causes.

Read the full chapter here.