Episode 12: The study of Advertising and its adaptation to new times

The guest of this episode is Jorge Veríssimo, President of the Technical-Scientific Council and Professor of Advertising and Marketing at the School of Communication and Media Studies, as well as Director of LIACOM and a reference in Advertising research in Portugal.
What is the state of Advertising in Portugal? How has advertising adapted to current realities and media? What challenges do new consumers present to brands and advertisers?
Jorge Veríssimo answers these and other questions, analyzing the study of advertising over time, in Portugal and abroad, as well as the contents and effects of advertising communication. The guest also tells us about his experience in the study of advertising, discusses the challenges and future of polytechnic education and research in Portugal, and introduces us to LIACOM, the new research center at the School of Communication and Media Studies.

Listen: Spotify | Soundcloud | Anchor

Technical Sheet
Guest: Jorge Veríssimo
Interview conducted by: Francisco Sena Santos
Technical conduction and audio editing: Nuno Portugal

The CiênciaCom podcast is available on the following platforms:
Spotify | SoundCloud | Anchor