Postgraduate degree in Audiovisual and Multimedia

The postgraduate degree in Audiovisual and Multimedia promotes the development of skills in design and production of audiovisual and multimedia products, drawing from this field’s theoretical and practical dimensions. The scholarly component goes hand in hand with the business market reality, providing students a learning approach that fosters their autonomy in solving communication problems. Core subjects are supplemented with two elective subjects per semester (students are offered four options from which to choose), where they enjoy classes with a maximum of 18 students per class. Successful completion of the first academic year of the postgraduate course grants students a Postgraduation Diploma in Audiovisual and Multimedia Communication.

Course coordination:
Coordinator: Filipe Montargil
Sub-coordinator: Vanda Sousa

Postgraduate degree in Public Relations Strategic Management

The postgraduate degree in Public Relations Strategic Management offers an opportunity to those already in the labour market to refresh and update their knowledge, and to those who have recently graduated in Public Relations/Corporate Communication to consolidate their analytical and technical skills. In a complex and global world, managing relationships between different audiences is a priority, both in analogue and digital contexts. Public Relations are thus a strategic organisational function, which contributes to expressing the identity of companies, public or private entities, non-governmental organizations, groups, and even individuals allowing them to be recognised by their different interlocutors and achieve greater affinity, trust and engagement.

Course coordination:
Coordinator: Sandra Pereira
Sub-coordinator: José Rui Reis

Postgraduate degree in Journalism

The postgraduate degree in Journalism combines a cultural and applied research component with an experimental and vocational training one. The goal is to advance students’ knowledge on particular issues in media and journalism studies, and provide them with specific skills in areas of journalistic specialization.

Coordination:
Coordinator: Fernanda Bonacho
Sub-coordinator: Carlos Andrade

Postgraduate degree in Advertising and Marketing

The postgraduate degree in Advertising and Marketing aims to develop and deepen knowledge in the areas of Advertising and Marketing, as well as to provide students scientific and technical skills that allow them to deal with new innovative situations, conducive to a performance guided by proactivity and competitiveness. Students deal with practical situations, applied to real cases that allow them to broaden their reflection in order to anticipate the constant market challenges.

Course coordination:
Coordinator: Ana Teresa Machado
Sub-coordinator: Zélia Santos