Starting from an inter- and multidisciplinary perspective, LIACOM brings together researchers with different theoretical backgrounds and methodological traditions, being organized into two major scientific axes.

The first, Media, Culture, and Technology, is particularly focused on the following topics:

Climate, Territory, and Sustainability: studying the role of media and their professionals as central elements in mediating the climate and climate change agenda, ensuring the environmental, social, and economic sustainability of territories and their communities.

Democracy, Literacy, and Citizenship: discussing the role of media literacy and active, informed citizenship in creating inclusive, free, and democratic societies.

Technology and Mediation: exploring how technology mediates social relationships, cultural narratives, and the construction of reality, while also questioning its impacts and ethical implications in contemporary society.

The second axis, Communication, Strategies, and Creativity, is mainly focused on the following topics:

Public Interest Communication: envisioning communication with and for communities, playing a crucial role in promoting collective well-being, civic participation, and social progress. This includes issues such as health, gender, discrimination, aging, science, and climate.

Organizational Dynamics and Challenges: addressing new challenges, new forms of governance, and the unstable balance between organizational success and the common good faced by organizations (in a broad sense). Highlighting the strategic role of communication and communication professionals within organizations and their relationship with society, particularly in the business and public sectors.Strategies, Brands, and Consumption: analyzing consumption, consumers, and consumption practices in their relationship with brands, framed within a unique social, cultural, and strategic communication context.