LIACOM is a partner in the organisation of the 2nd Ibero-American Conference on Advertising, which will take place on 1 and 2 April 2027 at the Faculty of Communications of the Pontificia Universidad Católica de Chile, in Santiago, Chile.

Under the theme “Advertising in motion: Tensions and Hopes”, the conference aims to bring together researchers, professionals, students and other experts to reflect on the transformations and challenges currently shaping the field of advertising, fostering dialogue between academia and the professional sector.

The initiative follows on from the 1st Ibero-American Conference on Advertising, held in Lisbon in October 2025, and strengthens international cooperation in the field of advertising and communication studies. LIACOM’s involvement in both the first and second editions of the event thus contributes to consolidating scientific and academic collaboration networks among Ibero-American institutions.

Call for Papers now open

The Call for Papers for the 2nd Ibero-American Conference on Advertising is currently open, inviting submissions of research, case studies and reflections addressing the main challenges and transformations shaping contemporary advertising.

Proposals may explore different dimensions of contemporary advertising, including creativity and innovation, new narratives and experiences, digital and technological transformations, artificial intelligence, new platforms and media, the relationship between advertising, society and culture, as well as ethical, social and sustainability issues.

Proposals may be submitted until 30 November 2026.