LIACOM researcher Stover Ezequias has published a new scientific article in IROCAMM – International Review of Communication and Marketing Mix, in an issue dedicated to the theme “From Tradition to Modernity: Innovation in Communication and Marketing in Popular Folklore.”

The article, entitled “Religious (In)visibility in Contemporary Advertising: A Critique of the Lack of Religious Sensitivity in Current Advertising Messages”, offers a critical reflection on the ways in which contemporary advertising has addressed—or neglected—religious sensitivities in its discourses and communication strategies.

Read the full article here.