LIACOM researchers Ana Cristina Antunes and Sandra Miranda are the authors of a new scientific article published in the journal Comunicação e Sociedade, entitled “The Unwanted Superpower of Invisibility: Advertising Through the Eyes of Older Adults.”

The study examines how Portuguese adults aged 65 and over perceive advertising and the representations of ageing it conveys, as well as how brands can make their communication more effective and inclusive for this demographic group.

Read the full article here.