LIACOM researcher João Soares Barros is the creator and host of the radio program “A Vida (Pouco) Secreta das Marcas”, a weekly show broadcast on Rádio Radar, dedicated to sharing curious facts and lesser-known stories from the world of brands, branding and advertising.

The program airs on Rádio Radar every monday, featuring episodes that explore the history of brands, identity-building strategies and relevant phenomena in commercial communication.

Listen to the episodes here.