LIACOM researchers João Soares Barros and Jorge Veríssimo took part in the RTP2 documentary “Intervalo para Publicidade”, a production dedicated to the history of advertising in Portugal, from its origins to the contemporary challenges posed by the digital era.

The documentary, which can be viewed here, brings together testimonies from various key figures and experts in the fields of communication and advertising, offering a historical and critical perspective on the evolution of the sector.