{"id":3581,"date":"2026-06-22T16:11:52","date_gmt":"2026-06-22T16:11:52","guid":{"rendered":"https:\/\/liacom.escs.ipl.pt\/?p=3581"},"modified":"2026-06-22T16:19:32","modified_gmt":"2026-06-22T16:19:32","slug":"investigadoras-do-liacom-publicam-artigo-sobre-publicidade-design-e-comunicacao-visual-em-revista-internacional","status":"publish","type":"post","link":"https:\/\/liacom.escs.ipl.pt\/en\/publicacoes\/investigadoras-do-liacom-publicam-artigo-sobre-publicidade-design-e-comunicacao-visual-em-revista-internacional\/","title":{"rendered":"LIACOM researchers publish article on advertising, design, and visual communication in an international journal"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>LIACOM\u00a0<\/strong>researchers\u00a0<a href=\"https:\/\/www.cienciavitae.pt\/portal\/E61B-0C90-EFCA\" target=\"_blank\" rel=\"noreferrer noopener\">Helena Figueiredo Pina<\/a>,\u00a0<a href=\"https:\/\/www.escs.ipl.pt\/docentes\/claudia-silvestre\" target=\"_blank\" rel=\"noreferrer noopener\">Cl\u00e1udia Silvestre<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.escs.ipl.pt\/docentes\/susana-araujo\" target=\"_blank\" rel=\"noreferrer noopener\">Susana Ara\u00fajo<\/a>\u00a0Ara\u00fajo are the authors of a new scientific article published in the journal\u00a0Hipertext.net, titled \u201cAdvertising, design, and visual communication guided by lightness. Where narrative, aesthetics, emotion, and media deceleration converge\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The article analyses contemporary visual communication, with a particular focus on advertising, graphic design, and information design, proposing an integrated understanding of visual communication as a space of symbolic experimentation capable of fostering new sensibilities and more reflective forms of audience engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The article is available in open access on the journal\u2019s&nbsp;<a href=\"https:\/\/raco.cat\/index.php\/Hipertext\/article\/view\/980000004617\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LIACOM\u00a0researchers\u00a0Helena Figueiredo Pina,\u00a0Cl\u00e1udia Silvestre\u00a0and\u00a0Susana Ara\u00fajo\u00a0Ara\u00fajo are the authors of a new scientific article published in the journal\u00a0Hipertext.net, titled \u201cAdvertising, design, and visual communication guided by lightness. Where narrative, aesthetics, emotion, and media deceleration converge\u201d. The article analyses contemporary visual communication, with a particular focus on advertising, graphic design, and information design, proposing an integrated understanding [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicacoes"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=3581"}],"version-history":[{"count":7,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3581\/revisions"}],"predecessor-version":[{"id":3591,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3581\/revisions\/3591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media\/3586"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=3581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/categories?post=3581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/tags?post=3581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}