{"id":3535,"date":"2026-05-25T16:44:34","date_gmt":"2026-05-25T16:44:34","guid":{"rendered":"https:\/\/liacom.escs.ipl.pt\/?p=3535"},"modified":"2026-06-01T14:51:28","modified_gmt":"2026-06-01T14:51:28","slug":"investigadoras-do-liacom-apresentam-investigacoes-nas-iii-jornadas-de-ativismo-corporativo","status":"publish","type":"post","link":"https:\/\/liacom.escs.ipl.pt\/en\/publicacoes\/investigadoras-do-liacom-apresentam-investigacoes-nas-iii-jornadas-de-ativismo-corporativo\/","title":{"rendered":"LIACOM researchers present communications at the 3rd Corporate Activism Conference"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">LIACOM researchers&nbsp;<a href=\"https:\/\/www.escs.ipl.pt\/docentes\/alexandra-miguel\" target=\"_blank\" rel=\"noreferrer noopener\">Alexandra Miguel<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.escs.ipl.pt\/docentes\/sandra-miranda\" target=\"_blank\" rel=\"noreferrer noopener\">Sandra Miranda<\/a>&nbsp;will participate in the&nbsp;<a href=\"https:\/\/www.icnova.fcsh.unl.pt\/iii-jornadas-ativismo-corporativo-chegam-barcelona\/\" target=\"_blank\" rel=\"noreferrer noopener\">3rd Corporate Activism Conference<\/a>, taking place on 11 June 2026, in an online format, as part of an international academic forum dedicated to discussing contemporary transformations in the relationships between organisations, society, and strategic communication. The research centre will be represented through two scientific presentations exploring different dimensions of corporate activism and its organisational and social impacts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alexandra Miguel and Sandra Miranda will present the paper \u201cOrganisational Coherence in Corporate Activism: Internal Communication, Identification and Moral Elevation in Promoting Employees\u2019 Pro-social and Pro-environmental Attitudes\u201d, which examines the role of coherence between organisational discourse and practice within the context of corporate activism. Furthermore, the study explores how internal communication processes and mechanisms of organisational identification and moral elevation may contribute to fostering employees\u2019 pro-social and pro-environmental attitudes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, Alexandra Miguel is also co-author, together with Miguel Mateus and Renato Pereira, of the paper \u201cWhen Disney Took a Stand: A Case Study on the Impact of Brand Activism and Authenticity on Portuguese Consumers\u2019 Purchase Intention\u201d, which presents an analysis of the impact of brands\u2019 sociopolitical positioning on Portuguese consumers\u2019 responses, with particular attention to the relationship between perceptions of authenticity and purchase intention through a case study focused on The Walt Disney Company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Iberian meeting will follow a hybrid format: online, from 11:00 a.m. to 2:00 p.m., and in person at the University of Barcelona, from 3:00 p.m. to 8:00 p.m..<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LIACOM researchers&nbsp;Alexandra Miguel&nbsp;and&nbsp;Sandra Miranda&nbsp;will participate in the&nbsp;3rd Corporate Activism Conference, taking place on 11 June 2026, in an online format, as part of an international academic forum dedicated to discussing contemporary transformations in the relationships between organisations, society, and strategic communication. The research centre will be represented through two scientific presentations exploring different dimensions of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,5],"tags":[],"class_list":["post-3535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-publicacoes"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=3535"}],"version-history":[{"count":4,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3535\/revisions"}],"predecessor-version":[{"id":3559,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3535\/revisions\/3559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media\/3536"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=3535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/categories?post=3535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/tags?post=3535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}