LIACOM is a partner and host of the event \u201cThe Impact of Brands that Leave a Mark\u201d, promoted by\u00a0Superbrands Portugal. The initiative will take place on May 12, at 9:30 am, at the Palacete of the\u00a0Polytechnic Institute of Lisbon.<\/p>\n\n\n\n
The event will bring together professionals and academics to discuss the strategic and social relevance of brands, as well as their impact on consumers\u2019 lives.<\/p>\n\n\n\n
The session will begin with the presentation of the results of the Superbrands 2026 study, led by \u00d3scar Palomar, CEO of AMINT, the entity responsible for data analysis. This presentation will highlight the main findings regarding the brands that stand out the most in Portugal, offering an up-to-date perspective on market trends and consumer perceptions.<\/p>\n\n\n\n
At 11:00 am, a roundtable discussion dedicated to the impact of brands on consumers\u2019 daily lives will follow. The panel will feature Ant\u00f3nio Mendes (RFM Program Director and lecturer), Margarida Silva (Head of Brand & Digital Marketing at FNAC and lecturer), Rita F\u00e9ria (Head of Strategy, Planning and Marketing Management at MEO), and Sandra Miranda<\/a> (ESCS-IPL lecturer\/LIACOM<\/strong> integrated researcher), fostering dialogue between different professional and academic perspectives. The session will be moderated by Raquel Carrilho, Branded Content Director at Observador. <\/p>\n\n\n\n As a partner of the event, LIACOM <\/strong>reinforces its commitment to research and the promotion of knowledge in the fields of communication and branding, contributing to bridging academia and industry while encouraging discussion on current and relevant topics.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" LIACOM is a partner and host of the event \u201cThe Impact of Brands that Leave a Mark\u201d, promoted by\u00a0Superbrands Portugal. The initiative will take place on May 12, at 9:30 am, at the Palacete of the\u00a0Polytechnic Institute of Lisbon. The event will bring together professionals and academics to discuss the strategic and social relevance of […]<\/p>\n","protected":false},"author":3,"featured_media":3442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,17],"tags":[],"class_list":["post-3440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-parcerias"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=3440"}],"version-history":[{"count":8,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3440\/revisions"}],"predecessor-version":[{"id":3489,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3440\/revisions\/3489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media\/3442"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=3440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/categories?post=3440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/tags?post=3440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}