{"id":3409,"date":"2026-04-28T09:35:19","date_gmt":"2026-04-28T09:35:19","guid":{"rendered":"https:\/\/liacom.escs.ipl.pt\/?p=3409"},"modified":"2026-04-28T09:35:19","modified_gmt":"2026-04-28T09:35:19","slug":"investigadores-do-liacom-participam-no-ix-seminario-iberico-de-investigacao-em-juventude","status":"publish","type":"post","link":"https:\/\/liacom.escs.ipl.pt\/en\/eventos\/investigadores-do-liacom-participam-no-ix-seminario-iberico-de-investigacao-em-juventude\/","title":{"rendered":"LIACOM researchers participate in the 9th Iberian Seminar on Youth Research"},"content":{"rendered":"\n

Five researchers from LIACOM <\/strong>participated in the 9th Iberian Seminar on Youth Research<\/a>, held on April 24 and 25, bringing together young academics and early-career researchers to discuss the main challenges and dynamics shaping contemporary youth.<\/p>\n\n\n\n

The opening session, on April 24, featured the participation of LIACOM <\/strong>researcher Jorge Ver\u00edssimo<\/a>, reinforcing the center\u2019s engagement with critical debate on the contemporary phenomena that affect younger generations.<\/p>\n\n\n\n

On April 25, LIACOM <\/strong>researchers contributed to several moments of the program. A highlight was the keynote lecture entitled \u201cIntersectional Narratives and Youth: Communication and Gender in the 21st Century\u201d, delivered by LIACOM <\/strong>researcher Filipa Subtil<\/a>. The session was also moderated by Jorge Ver\u00edssimo, in his role as a member of the Scientific Committee of the seminar\u2019s 9th edition.<\/p>\n\n\n\n

On the same day, LIACOM <\/strong>researchers took part in the panel \u201cSocial Media: Influence and Virality\u201d, where two papers addressing current issues in communication, youth, and consumption were presented.<\/p>\n\n\n\n

The first paper, titled \u201cAdvertising, Youth and Polarization: How Brands in Portugal Communicate Women\u2019s Empowerment in the Face of the Emerging Wave of Conservative Values in Generation Z\u201d, was presented by Hadassa Oliveira<\/a>, Alexandra Miguel<\/a>, and Jorge Ver\u00edssimo. The second paper, \u201cRacial Representation in Cosmetic Advertising Campaigns and Its Impact on Brand Image, Brand Love, and Purchase Intention Among Generation Z \u2013 The Case of Sephora\u201d, was presented by Iara Moreira Parsotamo, an ESCS student, in co-authorship with Jorge Ver\u00edssimo.<\/p>\n\n\n\n

The seminar concluded with the participation of LIACOM <\/strong>researcher Sandra Miranda<\/a>  in the closing session, highlighting the relevance of youth research in the Iberian context.<\/p>\n","protected":false},"excerpt":{"rendered":"

Five researchers from LIACOM participated in the 9th Iberian Seminar on Youth Research, held on April 24 and 25, bringing together young academics and early-career researchers to discuss the main challenges and dynamics shaping contemporary youth. The opening session, on April 24, featured the participation of LIACOM researcher Jorge Ver\u00edssimo, reinforcing the center\u2019s engagement with critical debate on the contemporary phenomena […]<\/p>\n","protected":false},"author":3,"featured_media":3413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,29],"tags":[],"class_list":["post-3409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-seminarios"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=3409"}],"version-history":[{"count":5,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3409\/revisions"}],"predecessor-version":[{"id":3415,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3409\/revisions\/3415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media\/3413"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=3409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/categories?post=3409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/tags?post=3409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}