{"id":3261,"date":"2026-04-01T17:10:53","date_gmt":"2026-04-01T17:10:53","guid":{"rendered":"https:\/\/liacom.escs.ipl.pt\/?p=3261"},"modified":"2026-04-08T16:40:22","modified_gmt":"2026-04-08T16:40:22","slug":"hadassa-oliveira-publica-artigo-sobre-storytelling-e-retorica-nas-campanhas-da-disney","status":"publish","type":"post","link":"https:\/\/liacom.escs.ipl.pt\/en\/publicacoes\/hadassa-oliveira-publica-artigo-sobre-storytelling-e-retorica-nas-campanhas-da-disney\/","title":{"rendered":"Hadassa Oliveira publishes article on storytelling and rhetoric in Disney campaigns"},"content":{"rendered":"\n<p><strong>LIACOM <\/strong>researcher <a href=\"https:\/\/www.cienciavitae.pt\/portal\/C41F-96AD-8F8B\" target=\"_blank\" rel=\"noreferrer noopener\">Hadassa Oliveira<\/a> has recently published the scientific article titled \u201cStories That Unite Us\u201d: An Analysis of Rhetoric in Disney\u2019s Advertising Campaigns in the journal Signos do Consumo.<\/p>\n\n\n\n<p>The study, co-authored with Bruno Costa and Mariana G\u00f3is, analyses Disney\u2019s Christmas campaign trilogy (2020\u20132022), exploring the communication and storytelling strategies used to strengthen the emotional connection between the brand and its audience.<\/p>\n\n\n\n<p>The article is available <a href=\"https:\/\/revistas.usp.br\/signosdoconsumo\/pt_BR\/article\/view\/242894\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LIACOM researcher Hadassa Oliveira has recently published the scientific article titled \u201cStories That Unite Us\u201d: An Analysis of Rhetoric in Disney\u2019s Advertising Campaigns in the journal Signos do Consumo. The study, co-authored with Bruno Costa and Mariana G\u00f3is, analyses Disney\u2019s Christmas campaign trilogy (2020\u20132022), exploring the communication and storytelling strategies used to strengthen the emotional [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicacoes"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=3261"}],"version-history":[{"count":6,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3261\/revisions"}],"predecessor-version":[{"id":3288,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3261\/revisions\/3288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media\/3262"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=3261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/categories?post=3261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/tags?post=3261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}