{"id":3208,"date":"2026-02-20T12:25:30","date_gmt":"2026-02-20T12:25:30","guid":{"rendered":"https:\/\/liacom.escs.ipl.pt\/?p=3208"},"modified":"2026-03-16T17:44:02","modified_gmt":"2026-03-16T17:44:02","slug":"convite-lancamento-de-livro-de-alexandra-miguel-e-sandra-miranda-sobre-ativismo-de-marca","status":"publish","type":"post","link":"https:\/\/liacom.escs.ipl.pt\/en\/publicacoes\/convite-lancamento-de-livro-de-alexandra-miguel-e-sandra-miranda-sobre-ativismo-de-marca\/","title":{"rendered":"Invitation: Book launch by Alexandra Miguel and Sandra Miranda on Brand Activism"},"content":{"rendered":"\n<p>On March 9, at 5:30 p.m., the book launch of \u201cBrands Driving Sociopolitical Change. Activism in Promoting Societal and Environmental Attitudes\u201d will take place at ESCS (room 2P9). The book, authored by\u00a0<strong>LIACOM\u00a0<\/strong>researchers\u00a0<a href=\"https:\/\/www.escs.ipl.pt\/en\/docentes\/alexandra-miguel\" target=\"_blank\" rel=\"noreferrer noopener\">Alexandra Miguel<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.escs.ipl.pt\/en\/docentes\/sandra-miranda\" target=\"_blank\" rel=\"noreferrer noopener\">Sandra Miranda<\/a>, is published by Cambridge Scholars Publishing.<\/p>\n\n\n\n<p>The event marks the authors\u2019 innovative scientific contribution to advancing knowledge in the field of Strategic Communication. The book explores the role of activist brands in promoting positive attitudes among consumers and employees toward society and the environment, in a market context increasingly driven by values.<\/p>\n\n\n\n<p>The session will feature Professor&nbsp;<a href=\"https:\/\/www.cienciavitae.pt\/DD19-3A57-F97A\" target=\"_blank\" rel=\"noreferrer noopener\">Mar\u00eda Victoria Dur\u00e1n<\/a>, Professor of Communication and Advertising at the University of Extremadura, who will present the book and reflect on its scientific contribution and the relevance of the topic. The opening remarks will be delivered by&nbsp;<strong>LIACOM&nbsp;<\/strong>Director&nbsp;<a href=\"https:\/\/www.escs.ipl.pt\/en\/docentes\/jorge-verissimo\" target=\"_blank\" rel=\"noreferrer noopener\">Jorge Ver\u00edssimo<\/a>.<\/p>\n\n\n\n<p><strong>LIACOM&nbsp;<\/strong>invites the entire academic community, as well as students and professionals interested in the field, to attend this launch event, which will provide an opportunity for knowledge sharing and reflection on a topic that is central to contemporary Communication.<\/p>\n\n\n\n<p>The book is also now available on the publisher&#8217;s&nbsp;<a href=\"https:\/\/cambridgescholars.com\/product\/978-1-0364-6705-0\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On March 9, at 5:30 p.m., the book launch of \u201cBrands Driving Sociopolitical Change. Activism in Promoting Societal and Environmental Attitudes\u201d will take place at ESCS (room 2P9). The book, authored by\u00a0LIACOM\u00a0researchers\u00a0Alexandra Miguel\u00a0and\u00a0Sandra Miranda, is published by Cambridge Scholars Publishing. The event marks the authors\u2019 innovative scientific contribution to advancing knowledge in the field of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,5],"tags":[],"class_list":["post-3208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-publicacoes"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=3208"}],"version-history":[{"count":9,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3208\/revisions"}],"predecessor-version":[{"id":3249,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3208\/revisions\/3249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media\/3239"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=3208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/categories?post=3208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/tags?post=3208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}