{"id":3060,"date":"2026-01-07T15:53:46","date_gmt":"2026-01-07T15:53:46","guid":{"rendered":"https:\/\/liacom.escs.ipl.pt\/?p=3060"},"modified":"2026-01-20T15:29:44","modified_gmt":"2026-01-20T15:29:44","slug":"alexandra-miguel-e-sandra-miranda-publicam-capitulo-de-livro-em-volume-internacional","status":"publish","type":"post","link":"https:\/\/liacom.escs.ipl.pt\/en\/publicacoes\/alexandra-miguel-e-sandra-miranda-publicam-capitulo-de-livro-em-volume-internacional\/","title":{"rendered":"Alexandra Miguel and Sandra Miranda publish book chapter in an international volume"},"content":{"rendered":"\n<p>LIACOM researchers <a href=\"https:\/\/www.escs.ipl.pt\/en\/docentes\/alexandra-miguel\" target=\"_blank\" rel=\"noreferrer noopener\">Alexandra Miguel<\/a> and <a href=\"https:\/\/www.escs.ipl.pt\/en\/docentes\/sandra-miranda\" target=\"_blank\" rel=\"noreferrer noopener\">Sandra Miranda<\/a> have published the chapter entitled \u201cThe Sociopolitical Effects of Brand Activism: Perspectives, Contributions and Challenges of the Communicational Approach of Brands to Sociopolitical Causes\u201d in the book <em>Discursos, tecnolog\u00edas y representaciones: estudios para comprender un mundo en transformaci\u00f3n<\/em>, published by Dykinson.<\/p>\n\n\n\n<p>The book, edited by Estrella Tutiv\u00e9n and Ingrid Viviana, brings together a collection of studies that critically explore the complexity of contemporary communicational, technological, and cultural phenomena. Within this volume, the chapter authored by the <strong>LIACOM <\/strong>researchers offers an in-depth analysis of the sociopolitical effects of brand activism strategies, highlighting key theoretical contributions as well as the challenges inherent to brands\u2019 communicational approaches to current sociopolitical causes.<\/p>\n\n\n\n<p>Read the full chapter <a href=\"https:\/\/www.dykinson.com\/libros\/discursos-tecnologias-y-representaciones-estudios-para-comprender-un-mundo-en-transformacion\/9791370067892\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LIACOM researchers Alexandra Miguel and Sandra Miranda have published the chapter entitled \u201cThe Sociopolitical Effects of Brand Activism: Perspectives, Contributions and Challenges of the Communicational Approach of Brands to Sociopolitical Causes\u201d in the book Discursos, tecnolog\u00edas y representaciones: estudios para comprender un mundo en transformaci\u00f3n, published by Dykinson. The book, edited by Estrella Tutiv\u00e9n and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicacoes"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=3060"}],"version-history":[{"count":4,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3060\/revisions"}],"predecessor-version":[{"id":3081,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3060\/revisions\/3081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media\/3061"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=3060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/categories?post=3060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/tags?post=3060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}