{"id":3033,"date":"2025-12-19T17:47:33","date_gmt":"2025-12-19T17:47:33","guid":{"rendered":"https:\/\/liacom.escs.ipl.pt\/?p=3033"},"modified":"2026-01-07T15:51:51","modified_gmt":"2026-01-07T15:51:51","slug":"alexandra-miguel-e-sandra-miranda-publicam-artigo-na-revista-estudos-em-comunicacao","status":"publish","type":"post","link":"https:\/\/liacom.escs.ipl.pt\/en\/publicacoes\/alexandra-miguel-e-sandra-miranda-publicam-artigo-na-revista-estudos-em-comunicacao\/","title":{"rendered":"Alexandra Miguel and Sandra Miranda publish article in the journal Estudos em Comunica\u00e7\u00e3o"},"content":{"rendered":"\n<p><strong>LIACOM <\/strong>researchers <a href=\"https:\/\/www.cienciavitae.pt\/pt\/F01F-4BC5-A19C\" target=\"_blank\" rel=\"noreferrer noopener\">Alexandra Miguel<\/a> and <a href=\"https:\/\/www.escs.ipl.pt\/en\/docentes\/sandra-miranda\" target=\"_blank\" rel=\"noreferrer noopener\">Sandra Miranda<\/a> have published the article entitled \u201cHow to effectively communicate brand activism\u201d in the scientific journal Estudos em Comunica\u00e7\u00e3o.<\/p>\n\n\n\n<p>The article examines the challenges and strategies of effective Brand Activism communication, focusing on the alignment between the cause and stakeholders\u2019 values, the fit between the brand and the advocated cause (brand\u2013cause fit), the authenticity of activist initiatives, and the importance of engaging and dialogical activist communication in fostering public support for both the brand and the cause.<\/p>\n\n\n\n<p>Access the full article <a href=\"https:\/\/ojs.labcom-ifp.ubi.pt\/ec\/article\/view\/1500\/1122\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LIACOM researchers Alexandra Miguel and Sandra Miranda have published the article entitled \u201cHow to effectively communicate brand activism\u201d in the scientific journal Estudos em Comunica\u00e7\u00e3o. The article examines the challenges and strategies of effective Brand Activism communication, focusing on the alignment between the cause and stakeholders\u2019 values, the fit between the brand and the advocated [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicacoes"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=3033"}],"version-history":[{"count":8,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3033\/revisions"}],"predecessor-version":[{"id":3064,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/3033\/revisions\/3064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media\/3034"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=3033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/categories?post=3033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/tags?post=3033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}