{"id":2754,"date":"2025-10-17T12:45:00","date_gmt":"2025-10-17T12:45:00","guid":{"rendered":"https:\/\/liacom.escs.ipl.pt\/?p=2754"},"modified":"2025-11-03T12:57:20","modified_gmt":"2025-11-03T12:57:20","slug":"apresentacao-publica-dos-resultados-do-projeto-de-investigacao-do-liacom-longe","status":"publish","type":"post","link":"https:\/\/liacom.escs.ipl.pt\/en\/projetos-de-investigacao\/apresentacao-publica-dos-resultados-do-projeto-de-investigacao-do-liacom-longe\/","title":{"rendered":"Public presentation of the LIACOM research project \u201c+LONGE\u201d"},"content":{"rendered":"\n

On November 5th, at 6:30 p.m., in room 2P9, the public presentation of the final results of the research project \u201c+LONGE: Consumption and Ageism \u2013 Expectations, Cultural Meanings and Stereotypes in Advertising for Senior Consumers<\/a>\u201d will take place. The project was funded by the 9th edition of the IDI&CA program of the Polytechnic Institute of Lisbon<\/a>.<\/p>\n\n\n\n

Developed within the framework of ESCS-IPL<\/a> and LIACOM<\/strong>, the project aimed to understand how senior consumers (60+) engage with information and communication technologies and social media, while also analyzing their consumer journey and the advertising representations directed at them.<\/p>\n\n\n\n

Based on a transcultural approach – involving Portugal, Spain, and the United States – the research sought to identify stereotypes and expectations associated with ageing and to reflect on the challenges that ageism in communication poses to contemporary advertising.<\/p>\n\n\n\n

The event will feature the presentation of the main research findings, followed by comments from Raoul Van Harten<\/a> and other invited guests, and will conclude with the opening of the exhibition \u201c#This Advertising Is Not for Old People\u201d, inspired by the central themes of the project.<\/p>\n\n\n\n

LIACOM <\/strong>invites the academic community and all interested participants to join this moment of scientific sharing and critical reflection on the role of advertising in shaping representations of ageing.<\/p>\n\n\n\n

The project team includes LIACOM <\/strong>researchers Sandra Miranda<\/a> (project coordinator), Ana Cristina Antunes<\/a>, Jorge Ver\u00edssimo<\/a>, Maria do Ros\u00e1rio Correia<\/a> and Alexandra Miguel<\/a>, as well as international collaborators Sydney Chinchana<\/a> (Akron University, USA) and Macarena Cuellar<\/a> (University of Extremadura, Spain).<\/p>\n","protected":false},"excerpt":{"rendered":"

On November 5th, at 6:30 p.m., in room 2P9, the public presentation of the final results of the research project \u201c+LONGE: Consumption and Ageism \u2013 Expectations, Cultural Meanings and Stereotypes in Advertising for Senior Consumers\u201d will take place. The project was funded by the 9th edition of the IDI&CA program of the Polytechnic Institute of […]<\/p>\n","protected":false},"author":3,"featured_media":2756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,3,5],"tags":[],"class_list":["post-2754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-projetos-de-investigacao","category-publicacoes"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=2754"}],"version-history":[{"count":6,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2754\/revisions"}],"predecessor-version":[{"id":2862,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2754\/revisions\/2862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media\/2756"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=2754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/categories?post=2754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/tags?post=2754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}