{"id":2712,"date":"2025-10-08T15:16:34","date_gmt":"2025-10-08T15:16:34","guid":{"rendered":"https:\/\/liacom.escs.ipl.pt\/?p=2712"},"modified":"2025-10-17T12:44:52","modified_gmt":"2025-10-17T12:44:52","slug":"sandra-miranda-e-alexandra-miguel-publicam-artigo-na-mais-recente-edicao-da-revista-comunicacao-midia-e-consumo","status":"publish","type":"post","link":"https:\/\/liacom.escs.ipl.pt\/en\/publicacoes\/sandra-miranda-e-alexandra-miguel-publicam-artigo-na-mais-recente-edicao-da-revista-comunicacao-midia-e-consumo\/","title":{"rendered":"Sandra Miranda and Alexandra Miguel published an article in the latest issue of Comunica\u00e7\u00e3o, M\u00eddia e Consumo"},"content":{"rendered":"\n<p><strong>LIACOM <\/strong>researchers <a href=\"https:\/\/www.escs.ipl.pt\/en\/docentes\/sandra-miranda\" target=\"_blank\" rel=\"noreferrer noopener\">Sandra Miranda<\/a> and <a href=\"https:\/\/www.cienciavitae.pt\/pt\/F01F-4BC5-A19C\" target=\"_blank\" rel=\"noreferrer noopener\">Alexandra Miguel<\/a> have published the article \u201cThe impact of political brand activism on corporate reputation: the case of Portuguese brand activism in a war context\u201d in the latest issue of the scientific journal Comunica\u00e7\u00e3o M\u00eddia e Consumo.<\/p>\n\n\n\n<p>The study focuses on brand activism as a corporate strategy, particularly in sensitive sociopolitical contexts, analyzing the case of Auchan Retail Portugal during a time of war. The results show that brand activism had a positive and significant effect on the company\u2019s reputation, suggesting that, when well managed, it can represent a competitive advantage for organizations, while contributing to social change processes.<\/p>\n\n\n\n<p>Read the full article <a href=\"https:\/\/revistacmc.espm.br\/revistacmc\/article\/view\/2953\/1391\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LIACOM researchers Sandra Miranda and Alexandra Miguel have published the article \u201cThe impact of political brand activism on corporate reputation: the case of Portuguese brand activism in a war context\u201d in the latest issue of the scientific journal Comunica\u00e7\u00e3o M\u00eddia e Consumo. The study focuses on brand activism as a corporate strategy, particularly in sensitive [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicacoes"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=2712"}],"version-history":[{"count":4,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2712\/revisions"}],"predecessor-version":[{"id":2758,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2712\/revisions\/2758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media\/2713"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=2712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/categories?post=2712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/tags?post=2712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}