{"id":2629,"date":"2025-09-09T19:40:35","date_gmt":"2025-09-09T19:40:35","guid":{"rendered":"https:\/\/liacom.escs.ipl.pt\/?p=2629"},"modified":"2026-03-30T13:11:42","modified_gmt":"2026-03-30T13:11:42","slug":"call-for-papers-para-a-comunicacao-publica-n-o-40-junho-de-2026","status":"publish","type":"post","link":"https:\/\/liacom.escs.ipl.pt\/en\/publicacoes\/call-for-papers-para-a-comunicacao-publica-n-o-40-junho-de-2026\/","title":{"rendered":"Call for papers Comunica\u00e7\u00e3o P\u00fablica n. 40 (June 2026)\u00a0"},"content":{"rendered":"\n

Special Issue:<\/strong> Sustainability, Greenwashing, and Consumer Behavior <\/p>\n\n\n\n

Editors: <\/strong>Anna Carolina Boechat (UNIDCOM\/IADE) and Nuno Tiago Cl\u00e1udio Leit\u00e3o Baptista (Instituto Polit\u00e9cnico de Leiria)<\/p>\n\n\n\n

Languages: <\/strong>Portuguese; English; Spanish <\/p>\n\n\n\n

DEADLINE FOR SUBMISSION: <\/strong>2 March 2026 <\/p>\n\n\n\n

Abstract <\/strong><\/p>\n\n\n\n

The topic of environmental sustainability has become part of the political agenda of many governments and consumers are showing growing concern for the environment. Greenwashing involves the communication of positive environmental practices with the aim of deceiving consumers into believing that a company’s products or services are environmentally sustainable. The thematic dossier “Sustainability, Greenwashing and Consumer Behavior” aims to explore the business practice of greenwashing from a communication perspective and its impact on consumer behavior.<\/p>\n\n\n\n

Description and Framework<\/strong> <\/p>\n\n\n\n

Due to the remarkable rise of environmental concerns in political and media discourse, new purchasing habits have emerged that favor products labeled as “eco-friendly,” “sustainable,” or “organic.” This context has placed considerable pressure on companies, making environmental sustainability the primary indicator of corporate social responsibility and ethical corporate behavior (Yu-Shan Chen et al., 2022). Greenwashing practices rely on communication techniques aimed at projecting a particular image of the organization. The concept applies to companies that are not truthful about their environmental impact, reflecting a deceptive strategy, and an artificial behavior that misleads consumers (Forliano et al., 2025; Sun & Zhang, 2019). The special issue \u201cSustainability, Greenwashing, and Consumer Behavior\u201d aims to foster debate around the communicative practices of greenwashing and their impact on consumer behavior. <\/p>\n\n\n\n

The increase in greenwashing over recent decades has become a major concern. On the one hand, such communication affects consumers, undermining transparent dialogue and contributing to misinformation and distrust toward labels such as \u201cgreen,\u201d \u201corganic,\u201d \u201ceco,\u201d or \u201csustainable\u201d (Adamkiewicz et al., 2022); on the other hand, it creates a sense of urgency among governments, who attempt to curb this practice through stricter and more punitive legislation (Li et al., 2023).<\/p>\n\n\n\n

Equally important, when discovered, greenwashing communication practices can negatively affect the companies themselves, potentially leading to irreparable damage to their institutional image and, consequently, to their financial performance (Arouri et al., 2021). <\/p>\n\n\n\n

Objectives and approaches<\/strong> <\/p>\n\n\n\n

The aim is to offer the reader a broad debate that touches on the various dimensions of the greenwashing issue, considered from a communication perspective, through current academic contributions of high quality and relevance.<\/p>\n\n\n\n

Possible subtopics:<\/strong> <\/p>\n\n\n\n

1. Greenwashing within the scope of corporate strategic communication<\/strong> <\/p>\n\n\n\n

\u2022 Organizational reputation and mitigation strategies following greenwashing scandals <\/p>\n\n\n\n

\u2022 Institutional image management in times of environmental scrutiny <\/p>\n\n\n\n

\u2022 Corporate governance and communication transparency in reporting sustainable practices <\/p>\n\n\n\n

\u2022 Sustainability communication in integrated reports and corporate websites <\/p>\n\n\n\n

\u2022 The role of leadership and spokespersons in legitimizing green narratives <\/p>\n\n\n\n

2. Greenwashing in strategic marketing communication<\/strong> <\/p>\n\n\n\n

\u2022 Ecological positioning and misleading practices in green advertising <\/p>\n\n\n\n

\u2022 Critical analysis of packaging, labels, and sustainability-themed slogans <\/p>\n\n\n\n

\u2022 Greenwashing in digital marketing and e-commerce campaigns <\/p>\n\n\n\n

\u2022 Segmentation and targeting of environmentally conscious consumers <\/p>\n\n\n\n

\u2022 Sectoral comparisons (fashion, food, technology) regarding the marketing use of sustainable discourse<\/p>\n\n\n\n

3. Greenwashing and the Communication of Corporate Social Responsibility (CSR) <\/strong><\/p>\n\n\n\n

\u2022 Conflicts between CSR discourse and companies\u2019 actual environmental practices <\/p>\n\n\n\n

\u2022 CSR communication on social media: authenticity vs. performance <\/p>\n\n\n\n

\u2022 The instrumentalization of sustainability as a tool for social legitimacy <\/p>\n\n\n\n

\u2022 CSR metrics and indicators vs. public perception of sustainable actions<\/p>\n\n\n\n

\u2022 ESG and greenwashing: tensions between environmental criteria and communicative performance <\/p>\n\n\n\n

4. Greenwashing as Disinformation <\/strong><\/p>\n\n\n\n

\u2022 Greenwashing as environmental fake news: a critical analysis of green disinformation <\/p>\n\n\n\n

\u2022 The role of fact-checkers and the media in exposing manipulative narratives <\/p>\n\n\n\n

\u2022 Algorithms, filter bubbles, and the amplification of misleading green claims <\/p>\n\n\n\n

\u2022 Media literacy and green literacy as defenses against greenwashing <\/p>\n\n\n\n

5. Consumer Backlash and Consumerism in Response to Greenwashing<\/strong> <\/p>\n\n\n\n

\u2022 Boycott and cancel movements targeting brands engaged in greenwashing <\/p>\n\n\n\n

\u2022 Digital activism and resistance narratives in comments and hashtags <\/p>\n\n\n\n

\u2022 Effects of greenwashing on trust, loyalty, and repurchase intention <\/p>\n\n\n\n

\u2022 The role of critical consumers in monitoring \u201cgreen\u201d companies <\/p>\n\n\n\n

\u2022 Ethical consumption, brand activism, and the paradox of sustainable choice <\/p>\n\n\n\n

6. Greenwashing and Influencer Marketing from a \u201cGreen\u201d Perspective<\/strong> <\/p>\n\n\n\n

\u2022 Sustainable influencers and the risk of performative greenwashing <\/p>\n\n\n\n

\u2022 Paid partnerships and transparency in promoting \u201ceco-friendly\u201d products <\/p>\n\n\n\n

\u2022 Credibility and authenticity in environmental influencer communication <\/p>\n\n\n\n

\u2022 Visual narratives and aesthetics of the \u201cgreen lifestyle\u201d on social media <\/p>\n\n\n\n

\u2022 The presence of green claims in short videos (Reels, TikTok) and audience reception<\/p>\n\n\n\n

Bibliographic References (relevant)<\/strong><\/p>\n\n\n\n

Adamkiewicz, J., Kocha\u0144ska, E., Adamkiewicz, I., & \u0141ukasik, R. M. (2022). Greenwashing and sustainable fashion industry. Current Opinion in Green and Sustainable Chemistry, 38, 1\u20138. https:\/\/doi.org\/10.1016\/j.cogsc.2022.100710<\/a><\/p>\n\n\n\n

Forliano, C., Battisti, E., de Bernardi, P. (2025). Mapping the greenwashing research landscape: a theoretical and field analysis. Rev Manag Sci. https:\/\/doi.org\/10.1007\/s11846-025-00856-3<\/a><\/p>\n\n\n\n

Li, W., Li, W., Sepp\u00e4nen, V., & Koivum\u00e4ki, T. (2023). Effects of greenwashing on financial performance: Moderation through local environmental regulation and media coverage. Business Strategy and the Environment, 32(1), 820\u2013841. https:\/\/doi.org\/10.1002\/bse.3177<\/a><\/p>\n\n\n\n

Sun, Z., & Zhang, W. (2019). Do government regulations prevent greenwashing? An evolutionary game analysis of heterogeneous enterprises. Journal of Cleaner Production, 231, 1489\u20131502. https:\/\/doi.org\/10.1016\/j.jclepro.2019.05.335<\/a><\/p>\n\n\n\n

Yu-Shan Chen, Y.-S. C., Yu-Shan Chen, Y.-H. L., Wei-Yuan Lo, W.-Y. Lo, & Pi-Yu Lai, P.-Y. L. (2022). Sustainable trick or tactic? The influence of greenwashing on green reputation, green satisfaction and green perceived value. Corporate Management Review 42(1), 117-149. https:\/\/doi.org\/10.53106\/102873102022064201004<\/a><\/p>\n\n\n\n

KEY DATES<\/strong> <\/p>\n\n\n\n

1st Call for Papers: <\/strong>9 September 2025 <\/p>\n\n\n\n

Deadline for Submissions: <\/strong>2 March 2026 <\/p>\n\n\n\n

Publication date: <\/strong>30 June 2026 <\/p>\n\n\n\n

Submission guidelines:<\/strong> <\/p>\n\n\n\n

Articles must be submitted online via https:\/\/journals.ipl.pt\/cpublica\/index<\/a>. Authors are required to register in the system before submitting an article; if you have already registered, simply log into the system and start the 5-step submission process.\u00a0<\/p>\n\n\n\n

Articles must be submitted using the pre-formatted template<\/a> of Comunica\u00e7\u00e3o P\u00fablica. For more information on submission, please read Information for Authors<\/a> and Guidelines for Authors<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Special Issue: Sustainability, Greenwashing, and Consumer Behavior  Editors: Anna Carolina Boechat (UNIDCOM\/IADE) and Nuno Tiago Cl\u00e1udio Leit\u00e3o Baptista (Instituto Polit\u00e9cnico de Leiria) Languages: Portuguese; English; Spanish  DEADLINE FOR SUBMISSION: 2 March 2026  Abstract  The topic of environmental sustainability has become part of the political agenda of many governments and consumers are showing growing concern for […]<\/p>\n","protected":false},"author":3,"featured_media":2632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,20,5],"tags":[],"class_list":["post-2629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-call-for-papers","category-comunicacao-publica","category-publicacoes"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=2629"}],"version-history":[{"count":9,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2629\/revisions"}],"predecessor-version":[{"id":3258,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2629\/revisions\/3258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media\/2632"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=2629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/categories?post=2629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/tags?post=2629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}