{"id":2488,"date":"2025-07-07T17:16:28","date_gmt":"2025-07-07T17:16:28","guid":{"rendered":"https:\/\/liacom.escs.ipl.pt\/?p=2488"},"modified":"2025-07-22T15:14:08","modified_gmt":"2025-07-22T15:14:08","slug":"investigadoras-do-liacom-analisam-impacto-de-influenciadores-de-fitness-no-comportamento-e-bem-estar-do-consumidor-em-conferencia-internacional-da-ecrea","status":"publish","type":"post","link":"https:\/\/liacom.escs.ipl.pt\/en\/publicacoes\/investigadoras-do-liacom-analisam-impacto-de-influenciadores-de-fitness-no-comportamento-e-bem-estar-do-consumidor-em-conferencia-internacional-da-ecrea\/","title":{"rendered":"LIACOM researchers analyze the impact of fitness influencers on consumer behavior and well-being at international ECREA conference"},"content":{"rendered":"\n<p><strong>LIACOM <\/strong>researchers <a href=\"https:\/\/www.escs.ipl.pt\/en\/docentes\/carla-murteira\" target=\"_blank\" rel=\"noreferrer noopener\">Carla Murteira<\/a> and <a href=\"https:\/\/www.escs.ipl.pt\/en\/docentes\/ana-cristina-antunes\" target=\"_blank\" rel=\"noreferrer noopener\">Ana Cristina Antunes<\/a> presented their paper titled <em>&#8220;Unraveling the power of fitness influencers on consumer behavior and well-being&#8221;<\/em> at the <a href=\"https:\/\/www.icnova.fcsh.unl.pt\/projetos\/2025-ecrea-twg-affect-emotion-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">2025 ECREA TWG \u2013 Affect, Emotion &#038; Media<\/a>.<\/p>\n\n\n\n<p>The presentation was part of the themed workshop <em>&#8220;Beyond information: affective strategies for impactful media and quality of life&#8221;<\/em> and aimed to examine how fitness influencers affect their followers\u2019 purchase intentions as well as their perception of well-being.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LIACOM researchers Carla Murteira and Ana Cristina Antunes presented their paper titled &#8220;Unraveling the power of fitness influencers on consumer behavior and well-being&#8221; at the 2025 ECREA TWG \u2013 Affect, Emotion &#038; Media. The presentation was part of the themed workshop &#8220;Beyond information: affective strategies for impactful media and quality of life&#8221; and aimed to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,11,5],"tags":[],"class_list":["post-2488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conferences","category-eventos","category-publicacoes"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=2488"}],"version-history":[{"count":6,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2488\/revisions"}],"predecessor-version":[{"id":2559,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2488\/revisions\/2559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media\/2490"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=2488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/categories?post=2488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/tags?post=2488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}