{"id":2451,"date":"2025-06-30T21:40:59","date_gmt":"2025-06-30T21:40:59","guid":{"rendered":"https:\/\/liacom.escs.ipl.pt\/?p=2451"},"modified":"2025-12-19T17:47:32","modified_gmt":"2025-12-19T17:47:32","slug":"alexandra-miguel-e-sandra-miranda-publicam-artigo-na-international-journal-of-strategic-communication","status":"publish","type":"post","link":"https:\/\/liacom.escs.ipl.pt\/en\/publicacoes\/alexandra-miguel-e-sandra-miranda-publicam-artigo-na-international-journal-of-strategic-communication\/","title":{"rendered":"Alexandra Miguel and Sandra Miranda publish article in the International Journal of Strategic Communication"},"content":{"rendered":"\n<p><strong>LIACOM <\/strong>researchers <a href=\"https:\/\/www.cienciavitae.pt\/pt\/F01F-4BC5-A19C\" target=\"_blank\" rel=\"noreferrer noopener\">Alexandra Miguel<\/a> and <a href=\"https:\/\/www.escs.ipl.pt\/en\/docentes\/sandra-miranda\" target=\"_blank\" rel=\"noreferrer noopener\">Sandra Miranda<\/a> have published the article \u201cBrands Driving Social Change: The Impact of Social Brand Activism on Consumers\u2019 Pro-Social and Pro-Environmental Attitudes\u201d in the prestigious International Journal of Strategic Communication.<\/p>\n\n\n\n<p>The study analyzes the impact of social brand activism on promoting consumers\u2019 pro-social and pro-environmental attitudes, using a Portuguese retail brand as a case study. The results show that brand activism not only directly influences these attitudes, but also does so indirectly through the mediating role of moral elevation &#8211; an emotional process that inspires altruistic and environmentally conscious behavior.<\/p>\n\n\n\n<p>Read the full article <a href=\"https:\/\/www.tandfonline.com\/doi\/epdf\/10.1080\/1553118X.2025.2504466?needAccess=true\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LIACOM researchers Alexandra Miguel and Sandra Miranda have published the article \u201cBrands Driving Social Change: The Impact of Social Brand Activism on Consumers\u2019 Pro-Social and Pro-Environmental Attitudes\u201d in the prestigious International Journal of Strategic Communication. The study analyzes the impact of social brand activism on promoting consumers\u2019 pro-social and pro-environmental attitudes, using a Portuguese retail [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicacoes"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=2451"}],"version-history":[{"count":7,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2451\/revisions"}],"predecessor-version":[{"id":3039,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2451\/revisions\/3039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media\/2443"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=2451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/categories?post=2451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/tags?post=2451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}