{"id":2355,"date":"2025-06-11T13:02:23","date_gmt":"2025-06-11T13:02:23","guid":{"rendered":"https:\/\/liacom.escs.ipl.pt\/?p=2355"},"modified":"2025-06-23T13:56:21","modified_gmt":"2025-06-23T13:56:21","slug":"jorge-verissimo-e-vanda-de-sousa-publicam-artigo-sobre-recurso-aostorytelling-e-retorica-poetica-na-publicidade","status":"publish","type":"post","link":"https:\/\/liacom.escs.ipl.pt\/en\/publicacoes\/jorge-verissimo-e-vanda-de-sousa-publicam-artigo-sobre-recurso-aostorytelling-e-retorica-poetica-na-publicidade\/","title":{"rendered":"Jorge Ver\u00edssimo and Vanda de Sousa published article on the use of storytelling and poetic rhetoric in advertising"},"content":{"rendered":"\n<p><strong>LIACOM <\/strong>researchers <a href=\"https:\/\/www.escs.ipl.pt\/en\/docentes\/jorge-verissimo\" target=\"_blank\" rel=\"noreferrer noopener\">Jorge Ver\u00edssimo<\/a> and <a href=\"https:\/\/www.escs.ipl.pt\/en\/docentes\/vanda-de-sousa\" target=\"_blank\" rel=\"noreferrer noopener\">Vanda de Sousa<\/a> recently published the article &#8220;Navigating the blue: Storytelling, poetics, and rhetoric in oceanic advertising&#8221; in the Journal of Entrepreneurial Researchers.<\/p>\n\n\n\n<p>The article explores the use of storytelling techniques and poetic rhetoric in advertising related to sustainable tourism, and its significant impact on shaping perceptions and behaviors toward sustainability.<\/p>\n\n\n\n<p>Read the full article <a href=\"https:\/\/jer.ponteditora.org\/index.php\/jer\/article\/view\/42\/33\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LIACOM researchers Jorge Ver\u00edssimo and Vanda de Sousa recently published the article &#8220;Navigating the blue: Storytelling, poetics, and rhetoric in oceanic advertising&#8221; in the Journal of Entrepreneurial Researchers. The article explores the use of storytelling techniques and poetic rhetoric in advertising related to sustainable tourism, and its significant impact on shaping perceptions and behaviors toward [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicacoes"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=2355"}],"version-history":[{"count":4,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2355\/revisions"}],"predecessor-version":[{"id":2394,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2355\/revisions\/2394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media\/2356"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=2355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/categories?post=2355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/tags?post=2355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}