{"id":2340,"date":"2025-06-03T12:37:15","date_gmt":"2025-06-03T12:37:15","guid":{"rendered":"https:\/\/liacom.escs.ipl.pt\/?p=2340"},"modified":"2025-06-11T13:02:37","modified_gmt":"2025-06-11T13:02:37","slug":"jorge-verissimo-e-vanda-de-sousa-publicam-artigo-na-revista-estudos-em-comunicacao","status":"publish","type":"post","link":"https:\/\/liacom.escs.ipl.pt\/en\/publicacoes\/jorge-verissimo-e-vanda-de-sousa-publicam-artigo-na-revista-estudos-em-comunicacao\/","title":{"rendered":"Jorge Ver\u00edssimo and Vanda de Sousa published an article in Estudos em Comunica\u00e7\u00e3o"},"content":{"rendered":"\n<p><strong>LIACOM <\/strong>researchers <a href=\"https:\/\/www.escs.ipl.pt\/en\/docentes\/jorge-verissimo\" target=\"_blank\" rel=\"noreferrer noopener\">Jorge Ver\u00edssimo<\/a> and <a href=\"https:\/\/www.escs.ipl.pt\/en\/docentes\/vanda-de-sousa\" target=\"_blank\" rel=\"noreferrer noopener\">Vanda de Sousa<\/a> have recently published the article \u201cThe Seduction of Storytelling: Rhetoric and Poetics or the Magic in Advertising\u201d in the scientific journal Estudos em Comunica\u00e7\u00e3o.<\/p>\n\n\n\n<p>The article explores the intersection of rhetoric and poetics in contemporary advertising, highlighting their relevance as tools for promoting ethical and sustainable behavior in advertising campaigns.<\/p>\n\n\n\n<p>Read the full article <a href=\"https:\/\/ojs.labcom-ifp.ubi.pt\/ec\/article\/view\/1543\/1088\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LIACOM researchers Jorge Ver\u00edssimo and Vanda de Sousa have recently published the article \u201cThe Seduction of Storytelling: Rhetoric and Poetics or the Magic in Advertising\u201d in the scientific journal Estudos em Comunica\u00e7\u00e3o. The article explores the intersection of rhetoric and poetics in contemporary advertising, highlighting their relevance as tools for promoting ethical and sustainable behavior [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicacoes"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=2340"}],"version-history":[{"count":5,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2340\/revisions"}],"predecessor-version":[{"id":2361,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2340\/revisions\/2361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media\/2341"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=2340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/categories?post=2340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/tags?post=2340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}