{"id":2323,"date":"2025-05-29T11:33:56","date_gmt":"2025-05-29T11:33:56","guid":{"rendered":"https:\/\/liacom.escs.ipl.pt\/?p=2323"},"modified":"2025-06-03T12:37:06","modified_gmt":"2025-06-03T12:37:06","slug":"mooc-introducao-ao-influencer-marketing-tem-inicio-a-1-de-julho","status":"publish","type":"post","link":"https:\/\/liacom.escs.ipl.pt\/en\/publicacoes\/mooc-introducao-ao-influencer-marketing-tem-inicio-a-1-de-julho\/","title":{"rendered":"MOOC &#8220;Introduction to Influencer Marketing&#8221; starts on July 1st"},"content":{"rendered":"\n<p>Within the scope of the research project <a href=\"https:\/\/www.escs.ipl.pt\/en\/research\/research-projects\/line-2\/digital-communication-and-digital-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">FLAD Up Superior &#8211; Digital Communication and Digital Marketing: a cross-cultural learning experience between PT and USA<\/a> (with reference 2023\/0138 &#8211; G-2022-0279), coordinated by <strong>LIACOM <\/strong>researcher <a href=\"https:\/\/www.escs.ipl.pt\/en\/docentes\/sandra-miranda\" target=\"_blank\" rel=\"noreferrer noopener\">Sandra Miranda<\/a>, a MOOC &#8211; Massive Open Online Course was created, focused on Influencer Marketing, offering the opportunity to learn, in an accessible and practical way, how brands can create impactful campaigns with influencers.<\/p>\n\n\n\n<p>The MOOC &#8211; &#8220;Introduction to Influencer Marketing&#8221; is now available for registration on the NAU platform and will start on July 1st. Those interested can access the MOOC <a href=\"https:\/\/www.nau.edu.pt\/en\/curso\/introducao-ao-influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>The course was scientifically coordinated by <strong>LIACOM <\/strong>researchers Sandra Miranda, <a href=\"https:\/\/www.escs.ipl.pt\/en\/docentes\/carla-rodrigues\" target=\"_blank\" rel=\"noreferrer noopener\">Carla Rodrigues,<\/a> <a href=\"https:\/\/www.escs.ipl.pt\/en\/docentes\/ana-teresa-machado\" target=\"_blank\" rel=\"noreferrer noopener\">Ana Teresa Machado<\/a> and <a href=\"https:\/\/www.escs.ipl.pt\/en\/docentes\/zelia-santos\" target=\"_blank\" rel=\"noreferrer noopener\">Z\u00e9lia Santos<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Within the scope of the research project FLAD Up Superior &#8211; Digital Communication and Digital Marketing: a cross-cultural learning experience between PT and USA (with reference 2023\/0138 &#8211; G-2022-0279), coordinated by LIACOM researcher Sandra Miranda, a MOOC &#8211; Massive Open Online Course was created, focused on Influencer Marketing, offering the opportunity to learn, in an [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,5],"tags":[],"class_list":["post-2323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-publicacoes"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=2323"}],"version-history":[{"count":7,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2323\/revisions"}],"predecessor-version":[{"id":2346,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/2323\/revisions\/2346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media\/2328"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=2323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/categories?post=2323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/tags?post=2323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}