{"id":1513,"date":"2025-01-06T12:51:47","date_gmt":"2025-01-06T12:51:47","guid":{"rendered":"https:\/\/liacom.escs.ipl.pt\/?p=1513"},"modified":"2025-02-11T17:49:57","modified_gmt":"2025-02-11T17:49:57","slug":"investigadoras-do-liacom-publicam-capitulo-de-livro-sobre-ativismo-de-marca","status":"publish","type":"post","link":"https:\/\/liacom.escs.ipl.pt\/en\/publicacoes\/investigadoras-do-liacom-publicam-capitulo-de-livro-sobre-ativismo-de-marca\/","title":{"rendered":"LIACOM researchers publish book chapter on Brand Activism"},"content":{"rendered":"\n<p><strong>LIACOM<\/strong> researchers <a href=\"https:\/\/www.cienciavitae.pt\/F01F-4BC5-A19C\" target=\"_blank\" rel=\"noreferrer noopener\">Alexandra Miguel<\/a> and <a href=\"https:\/\/www.escs.ipl.pt\/en\/docentes\/sandra-miranda\" target=\"_blank\" rel=\"noreferrer noopener\">Sandra Miranda<\/a> published the book chapter \u201cHow to effectively communicate brand activism: the strategies commonly used by brands\u201d in the book \u201cTendencias de investigaci\u00f3n en comunicaci\u00f3n\u201d, published by Dykinson.<\/p>\n\n\n\n<p>The chapter addresses key factors that brands should consider in their activist communications to promote social change and gain stakeholder support, through real-world cases of brand activism campaigns.<\/p>\n\n\n\n<p>Read the full chapter <a href=\"https:\/\/www.dykinson.com\/libros\/tendencias-de-investigacion-en-comunicacion\/9788410703339\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LIACOM researchers Alexandra Miguel and Sandra Miranda published the book chapter \u201cHow to effectively communicate brand activism: the strategies commonly used by brands\u201d in the book \u201cTendencias de investigaci\u00f3n en comunicaci\u00f3n\u201d, published by Dykinson. The chapter addresses key factors that brands should consider in their activist communications to promote social change and gain stakeholder support, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicacoes"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/1513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=1513"}],"version-history":[{"count":6,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/1513\/revisions"}],"predecessor-version":[{"id":1625,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/1513\/revisions\/1625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media\/1514"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=1513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/categories?post=1513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/tags?post=1513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}