{"id":1349,"date":"2024-11-25T16:46:55","date_gmt":"2024-11-25T16:46:55","guid":{"rendered":"https:\/\/liacom.escs.ipl.pt\/?p=1349"},"modified":"2024-12-04T16:38:49","modified_gmt":"2024-12-04T16:38:49","slug":"sandra-miranda-publica-artigo-na-revista-cientifica-texto-livre","status":"publish","type":"post","link":"https:\/\/liacom.escs.ipl.pt\/en\/publicacoes\/sandra-miranda-publica-artigo-na-revista-cientifica-texto-livre\/","title":{"rendered":"Sandra Miranda publishes article in Texto Livre journal"},"content":{"rendered":"\n<p><strong>LIACOM<\/strong> researcher <a href=\"https:\/\/www.escs.ipl.pt\/en\/docentes\/sandra-miranda\" target=\"_blank\" rel=\"noreferrer noopener\">Sandra Miranda<\/a>, together with Rita Cordeiro, master in Advertising and Marketing from the School of Communication and Media Studies, published the article \u201cThe effect of Corporate Social Responsibility (CSR) in the construction of brand image &#8211; The case of Disney\u201d in Texto Livre scientific journal (Scopus Q2).<\/p>\n\n\n\n<p>The article addresses the strategic role of CSR in building a solid brand image, and can be read in full <a href=\"https:\/\/periodicos.ufmg.br\/index.php\/textolivre\/article\/view\/52551\/45973\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LIACOM researcher Sandra Miranda, together with Rita Cordeiro, master in Advertising and Marketing from the School of Communication and Media Studies, published the article \u201cThe effect of Corporate Social Responsibility (CSR) in the construction of brand image &#8211; The case of Disney\u201d in Texto Livre scientific journal (Scopus Q2). The article addresses the strategic role [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,5],"tags":[],"class_list":["post-1349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-publicacoes"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/1349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=1349"}],"version-history":[{"count":8,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/1349\/revisions"}],"predecessor-version":[{"id":1400,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/1349\/revisions\/1400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media\/1350"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=1349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/categories?post=1349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/tags?post=1349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}