{"id":1314,"date":"2024-11-18T12:03:22","date_gmt":"2024-11-18T12:03:22","guid":{"rendered":"https:\/\/liacom.escs.ipl.pt\/?p=1314"},"modified":"2025-06-17T20:43:05","modified_gmt":"2025-06-17T20:43:05","slug":"novo-episodio-podcast-cienciacom-2","status":"publish","type":"post","link":"https:\/\/liacom.escs.ipl.pt\/en\/projetos-de-investigacao\/novo-episodio-podcast-cienciacom-2\/","title":{"rendered":"New Podcast Ci\u00eanciaCom Episode"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Episode 12: The study of Advertising and its adaptation to new times<\/strong><\/h2>\n\n\n\n<p>The guest of this episode is Jorge Ver\u00edssimo, President of the Technical-Scientific Council and Professor of Advertising and Marketing at the School of Communication and Media Studies, as well as Director of <strong>LIACOM <\/strong>and a reference in Advertising research in Portugal.<br>What is the state of Advertising in Portugal? How has advertising adapted to current realities and media? What challenges do new consumers present to brands and advertisers?<br>Jorge Ver\u00edssimo answers these and other questions, analyzing the study of advertising over time, in Portugal and abroad, as well as the contents and effects of advertising communication. The guest also tells us about his experience in the study of advertising, discusses the challenges and future of polytechnic education and research in Portugal, and introduces us to <strong>LIACOM<\/strong>, the new research center at the School of Communication and Media Studies.<\/p>\n\n\n\n<p>Listen:\u00a0<a href=\"https:\/\/open.spotify.com\/episode\/3KwaSBfeBm1GpNPiZBvHTZ?si=7a75e4ecb4824806\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>\u00a0|\u00a0<a href=\"https:\/\/soundcloud.com\/cienciacomescs\/ep-12-o-estudo-da-publi8f9cidade-e-a-sua-adaptacao-aos-novos-tempos?si=94ff5d43b4b11ad3a474e84ab0ec2&#038;utm_source=clipboard&#038;utm_medium=text&#038;utm_campaign=social_sharing\" target=\"_blank\" rel=\"noreferrer noopener\">Soundcloud<\/a>\u00a0|\u00a0<a href=\"https:\/\/creators.spotify.com\/pod\/show\/cienciacomescs\/episodes\/Ep--12-O-estudo-da-Publicidade-e-a-sua-adaptao-aos-novos-tempos-e2qvg2l\" target=\"_blank\" rel=\"noreferrer noopener\">Anchor<\/a><\/p>\n\n\n\n<p><strong>Technical Sheet<br><\/strong>Guest: Jorge Ver\u00edssimo<br>Interview conducted by: Francisco Sena Santos<br>Technical conduction and audio editing: Nuno Portugal<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>The\u00a0Ci\u00eanciaCom\u00a0podcast is available on the following platforms:<br><a href=\"https:\/\/open.spotify.com\/show\/3LbrBZt6dQS6lb5vx0MXtF?si=9iw2vBKQQRaa_gQPLo4HCg\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>\u00a0|\u00a0<a href=\"https:\/\/soundcloud.com\/cienciacomescs\" target=\"_blank\" rel=\"noreferrer noopener\">SoundCloud<\/a>\u00a0|\u00a0<a href=\"https:\/\/anchor.fm\/cienciacomescs\" target=\"_blank\" rel=\"noreferrer noopener\">Anchor<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Episode 12: The study of Advertising and its adaptation to new times The guest of this episode is Jorge Ver\u00edssimo, President of the Technical-Scientific Council and Professor of Advertising and Marketing at the School of Communication and Media Studies, as well as Director of LIACOM and a reference in Advertising research in Portugal.What is the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,10,3,5],"tags":[],"class_list":["post-1314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cienciacom","category-noticias","category-projetos-de-investigacao","category-publicacoes"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/1314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=1314"}],"version-history":[{"count":9,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/1314\/revisions"}],"predecessor-version":[{"id":2378,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/1314\/revisions\/2378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media\/435"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=1314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/categories?post=1314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/tags?post=1314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}