{"id":1133,"date":"2024-11-06T22:08:37","date_gmt":"2024-11-06T22:08:37","guid":{"rendered":"https:\/\/liacom.escs.ipl.pt\/?p=1133"},"modified":"2024-11-08T16:38:38","modified_gmt":"2024-11-08T16:38:38","slug":"investigadores-do-liacom-publicam-artigo-na-international-review-on-public-and-nonprofit-marketing","status":"publish","type":"post","link":"https:\/\/liacom.escs.ipl.pt\/en\/publicacoes\/investigadores-do-liacom-publicam-artigo-na-international-review-on-public-and-nonprofit-marketing\/","title":{"rendered":"LIACOM researchers publish an article in the International Review on Public and Nonprofit Marketing"},"content":{"rendered":"\n<p>Os investigadores do <strong>LIACOM <\/strong><a href=\"https:\/\/www.escs.ipl.pt\/docentes\/nuno-tiago-baptista\">Nuno Tiago Baptista<\/a> e <a href=\"https:\/\/www.escs.ipl.pt\/docentes\/maria-jose-dos-santos\">Maria Jos\u00e9 Dos-Santos<\/a>, em coautoria com <a href=\"https:\/\/cisas.ipvc.pt\/team-details\/fernandomata\" target=\"_blank\" rel=\"noreferrer noopener\">Fernando Mata<\/a>, investigador no CISAS, e <a href=\"https:\/\/uniag.ipb.pt\/index.php?r=researcher%2Fdetail&#038;slug=natacha-jesus-silva\" target=\"_blank\" rel=\"noreferrer noopener\">Natacha Jesus-Silva<\/a>, investigadora na UNIAG, publicaram o artigo \u201cInstitutional trust as a driver of product boycotts in Europe\u201d na conceituada revista cient\u00edfica <a href=\"https:\/\/link.springer.com\/journal\/12208\" target=\"_blank\" rel=\"noreferrer noopener\">International Review on Public and Nonprofit Marketing<\/a>.<\/p>\n\n\n\n<p>Utilizando dados do European Research Survey, este estudo vem preencher uma lacuna na investiga\u00e7\u00e3o ao analisar os fatores que influenciam os boicotes dos consumidores, explorando os fatores institucionais que impulsionam esse comportamento, com \u00eanfase na confian\u00e7a institucional como pilar da sua sustentabilidade. Os resultados confirmam que a confian\u00e7a nas institui\u00e7\u00f5es, aliada a fatores demogr\u00e1ficos, socioecon\u00f3micos e ao bem-estar pessoal dos cidad\u00e3os, exerce uma influ\u00eancia significativa nas decis\u00f5es de boicote.<\/p>\n\n\n\n<p>Leia mais acerca deste estudo <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s12208-024-00413-w?utm_source=rct_congratemailt&#038;utm_medium=email&#038;utm_campaign=nonoa_20240806&#038;utm_content=10.1007%2Fs12208-024-00413-w#auth-Nuno-Baptista-Aff1-Aff2\" target=\"_blank\" rel=\"noreferrer noopener\">aqui<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os investigadores do LIACOM Nuno Tiago Baptista e Maria Jos\u00e9 Dos-Santos, em coautoria com Fernando Mata, investigador no CISAS, e Natacha Jesus-Silva, investigadora na UNIAG, publicaram o artigo \u201cInstitutional trust as a driver of product boycotts in Europe\u201d na conceituada revista cient\u00edfica International Review on Public and Nonprofit Marketing. Utilizando dados do European Research Survey, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,5],"tags":[],"class_list":["post-1133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-publicacoes"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/1133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=1133"}],"version-history":[{"count":13,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/1133\/revisions"}],"predecessor-version":[{"id":1246,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/1133\/revisions\/1246"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media\/1135"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=1133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/categories?post=1133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/tags?post=1133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}