{"id":1032,"date":"2024-10-10T21:35:25","date_gmt":"2024-10-10T21:35:25","guid":{"rendered":"https:\/\/liacom.escs.ipl.pt\/?p=1032"},"modified":"2024-11-21T14:01:03","modified_gmt":"2024-11-21T14:01:03","slug":"mestre-em-gerp-distinguida-nos-premios-oci","status":"publish","type":"post","link":"https:\/\/liacom.escs.ipl.pt\/en\/projetos-de-investigacao\/mestre-em-gerp-distinguida-nos-premios-oci\/","title":{"rendered":"PRSM master distinguished at the OCI Awards"},"content":{"rendered":"\n

Cristiana Ruivo Tom\u00e9, who has a master\u2019s degree in PRSM, won the Best General Academic Work award, from the Internal Communication Observatory, for her master’s thesis.<\/strong><\/p>\n\n\n\n

Cristiana Ruivo Tom\u00e9, master\u2019s in Public Relations Strategic Management<\/a> (PRSM), was awarded in the Best General Academic Work<\/em> category, at the 13th edition of the Internal Communication Observatory (OCI) Awards, for her dissertation \u201cThe Use of Employee-Generated Content on Social Media and Employee Engagement<\/a>\u201d.<\/p>\n\n\n\n

The OCI Awards<\/a> recognize and reward the best strategic practices in internal communications, as well as outstanding academic and editorial works in the area.<\/p>\n\n\n\n

\u201cHow does the use of employee-generated content as a digital communication strategy in Worten’s TikTok affect employee engagement?\u201d was the starting question of Cristiana’s dissertation, developed as part of the master\u2019s degree in PRSM. The dissertation, defended last year and now awarded, was supervised by Professor Sandra Miranda<\/a>.<\/p>\n\n\n\n

\n

\u201cThe award was another achievement that consolidated my academic trajectory in the master’s degree, which allowed me to study and investigate such a pertinent and current topic: the use of employee-generated content for an organization’s social networks, in terms of Internal Communication and Employee Engagement\u201d, explains Cristiana, adding that \u201cESCS enhances research, crossing subjects that have never been developed before\u201d. The PRSM master takes the opportunity to thank her supervisor, Prof. Dr. Sandra Miranda, and the master’s coordinator, Prof. Dr. Sandra Pereira<\/a>, \u201cfor their motivation and support throughout this stage\u201d.<\/p>\n<\/blockquote>\n\n\n\n

It is also worth noticing that, in 2021<\/a>, the student In\u00eas Veiga<\/a>, graduated in Public Relations and Corporate Communication<\/a> (PRCC) and master in PRSM, was also honored by the OCI Awards, in the Best Academic Work<\/em> category, for the dissertation \u201cInternal communication as a strategic function of organizations: proposal for a best practices guide in internal communication<\/a>\u201d.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Text: Communication Office (Gabcom)
Photography of the OCI Awards ceremony: Internal Communication Observatory
Cristiana Ruivo Tom\u00e9’s photograph was kindly provided by her own<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Cristiana Ruivo Tom\u00e9, who has a master\u2019s degree in PRSM, won the Best General Academic Work award, from the Internal Communication Observatory, for her master’s thesis. Cristiana Ruivo Tom\u00e9, master\u2019s in Public Relations Strategic Management (PRSM), was awarded in the Best General Academic Work category, at the 13th edition of the Internal Communication Observatory (OCI) […]<\/p>\n","protected":false},"author":2,"featured_media":1033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,16,3],"tags":[],"class_list":["post-1032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investigadores","category-premio","category-projetos-de-investigacao"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/1032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=1032"}],"version-history":[{"count":5,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/1032\/revisions"}],"predecessor-version":[{"id":1331,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/posts\/1032\/revisions\/1331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media\/1033"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=1032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/categories?post=1032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/tags?post=1032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}