{"id":315,"date":"2024-07-18T09:13:21","date_gmt":"2024-07-18T09:13:21","guid":{"rendered":"https:\/\/thenewmedia.pt\/mam\/liacom\/?page_id=315"},"modified":"2026-04-14T13:59:18","modified_gmt":"2026-04-14T13:59:18","slug":"projetos-de-investigacao","status":"publish","type":"page","link":"https:\/\/liacom.escs.ipl.pt\/en\/investigacao\/projetos-de-investigacao\/","title":{"rendered":"Research Projects"},"content":{"rendered":"\n

RESEARCH LINE 1 \u2014 MEDIA, CULTURE, AND TECHNOLOGY<\/strong>

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Name: Communication Professions Oral Memory Archive <\/strong>(IPL\/2016\/AMOPC_ESCS)
Synopsis<\/strong>: The project aims the creation of an oral memories\u2019 repository of communication professionals. The repository will be an Intangible heritage reference, accessible to the society at large, as well as the academic community, concerning the communication professions.
Coordinators<\/strong>: Prof. PHD Filipa Subtil (fsubtil@escs.ipl.pt) and Prof. PHD Jorge Souto (jsouto@escs.ipl.pt)
Project Status<\/strong>: Active<\/p>\n\n\n\n

\u21a6 Visit the project website<\/a>.
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Name: Narratives and Experience of the Place: Basis for a Landscape Museum <\/strong>(SAICT-POL\/23382\/2016)
Synopsis<\/strong>: The project aims to find solutions to communicate the theme Landscape to different audiences\u2019 through a dialogue between the several territorial actors while developing a digital museographic platform. This platform is the prototype of a future Landscape Museum.
Fund<\/strong>: Foundation for Science and Technology (FCT)
Coordinator<\/strong>: Prof. PHD Jo\u00e3o Abreu (jabreu@escs.ipl.pt)
Project Status<\/strong>: Active<\/p>\n\n\n\n

Visit the project website.<\/a>
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Name: PES_CE Entre Serras Project, a network of contemporary art in mountain areas <\/strong>(101100414-PES_CE)
Synopsis<\/strong>: The project explores the articulation of images with other artistic practices interested in experimenting the landscape of mountains, regions of low population density. Between the oblivion of the past and the urge to return to the land, mountains are both an ideal observation field and a relevant metaphor to ask ourselves what are the challenges which make up tomorrow. In the light of post-modernity and that of the climate crisis, the Project was set as a contemporary art network to question the relation between landscape, ecology and its representations. The Project aims at initiating a dialogue, a reflection and perhaps new axes for solidarity.
Fund<\/strong>: European Commission under the Creative Europe Program
Coordinator<\/strong>: Prof. PHD Jo\u00e3o Abreu (jabreu@escs.ipl.pt)
Project Status<\/strong>: Concluded.<\/p>\n\n\n\n

Visit the project website<\/a>.
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Name: Climate Journalism goes to the university: a cross-border project <\/strong>(FBR_OC2_85)
Synopsis<\/strong>: Media is the primary source of information on climate change for citizens in most countries. Journalism plays a pivotal role in educating and informing people about one of our greatest societal challenges in an era of climate crisis. But although climate coverage is rising globally, the training of journalism students in this field is often lacking. By bolstering and advocating for climate journalism education, the cross-border project \u201cClimate Journalism goes to the university\u201d, with the support of the EEA Grants \u201cPortugal and Norway: Partnerships for Innovation\u201d programme, unites Escola Superior de Comunica\u00e7\u00e3o Social and Oslo Metropolitan University in Oslo in a bilateral initiative that aims at creating a tangible and constructive influence on forthcoming generations of journalists and newsrooms. The expected results have the potential to be long lasting, as this pilot will lay the foundations for an annual partnership between ESCS and OsloMet that in following years will continue to support, promote and strengthen climate journalism education.
Fund<\/strong>: \u201cPortugal & Norway: Partnerships for Innovation\u201d \u2013 EEA Grants
Coordinator<\/strong>: Prof. Vera Moutinho (vmoutinho@escs.ipl.pt<\/a>)
Partners<\/strong>: Oslo Metropolitan University (OsloMet)
Project Status<\/strong>: Concluded.<\/p>\n\n\n\n

Visit the project website<\/a>.<\/p>\n\n\n\n

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Name: EducArt_AI – The Use of Artificial Intelligence in Higher Artistic Education  <\/strong>(IPL\/IDI&CA2023\/EducArt_AI_ESCS)
Synopsis<\/strong>: EducArt_AI intends to study the use of Artificial Intelligence in higher artistic education, through various analytical dimensions, in order to allow a cross-sectional vision and understanding of these emerging practices. The project also intends to contribute to pedagogical innovation in artistic higher education in Portugal.
Fund<\/strong>: Polytechnic of Lisbon (IPL)
Coordinator<\/strong>: Prof. PHD Filipe Montargil (fmontargil@escs.ipl.pt)
Research Team<\/strong>: Filipe Montargil (ESCS\/IPL), Adriana Cardoso (ESELx\/IPL), Catarina Ferraz (NOVA IMS\/UNL), and V\u00edtor Santos (MagIC \u2013 NOVA IMS\/UNL).
Project Status<\/strong>: Concluded.
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Name: MOOC \u2013 Introduction to Data Journalism  <\/strong>(IPL\/IDI&CA2023\/MOOC-JorDt_ESCS).<\/strong>
Synopsis<\/strong>: In Portugal, Data Journalism is still an area worth investing in, both in newsrooms and in the curricula of Communication courses in general, and especially in Journalism programs. Although it is true that journalists have always worked with quantitative data, the volume of data that currently exists in our society requires technical skills to examine them rigorously. This, in turn, enables a better understanding of social, political, and economic issues. It’s also essential for effectively communicating this information through a clear and rigorous visual narrative. To address this gap, we will develop a Massive Open Online Course (MOOC) that serves as an introduction to Data Journalism. This MOOC can be beneficial for Communication students, particularly those studying Journalism, as well as for professionals in the field.
Fund<\/strong>: Polytechnic of Lisbon (IPL)
Coordinator<\/strong>: Prof. PHD Cl\u00e1udia Silvestre (csilvestre@escs.ipl.pt)
Research Team<\/strong>: Cl\u00e1udia Silvestre (ESCS-IPL), F\u00e1tima Lopes Cardoso (ESCS-IPL), Fernanda Bonacho (ESCS-IPL), Helena Figueiredo Pina (ESCS-IPL), Maria Jos\u00e9 Mata (ESCS-IPL), and Susana Ara\u00fajo (ESCS-IPL).
Project Status<\/strong>: Concluded.
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RESEARCH LINE 2 \u2014 COMMUNICATION, STRATEGIES AND CREATIVITY<\/strong>

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Name: SHIFT \u2013 Sustainability-oriented, Highly interactive, and Innovation-based Framework for Tourism marketing<\/strong>
Synopsis<\/strong>: Project with a multidisciplinary approach that aims to develop a theoretical framework taking into account the current challenges of tourism such as sustainability, digitization, and post-pandemic consumer behavior, for a new paradigm of collaborative digital marketing in tourism. The theoretical framework will address how tourism agents can transition to this new paradigm by identifying the necessary preconditions, agents, their motivations, processes, and expected results. The project also includes the empirical validation of the theoretical models to be developed and a prototype of a collaborative digital marketing platform to explore, in a pragmatic approach, how the validated models can be implemented.
Coordinator<\/strong>: Teresa Costa, Escola Superior de Ci\u00eancias Empresariais, Instituto Polit\u00e9cnico de Set\u00fabal (teresa.costa@esce.ips.pt)
Coordinator IPL-ESCS<\/strong>: Prof. PHD Jo\u00e3o Ros\u00e1rio (jrosario@escs.ipl.pt)
Research Team<\/strong>: Teresa Costa (ESCE\/IPS), Lurdes Calisto (ESHTE), Jo\u00e3o Ferreira do Ros\u00e1rio (ESCS-IPL), C\u00e9lia Ramos (UAlg), Ana Teresa Machado (ESCS-IPL), Filipe Montargil (ESCS-IPL), Nuno Gustavo (ESHTE), Rui Madeira (ESTSet\u00fabal\/IPS), Sandra Nunes (ESCE\/IPS), and Z\u00e9lia Santos (ESCS-IPL).
Partners<\/strong>: CiTUR \u2013 Centre for Research, Development and Innovation in Tourism, Turismo de Portugal, IP
Project Status<\/strong>: Concluded.
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Name: Digital Communication and Digital Marketing: a cross-cultural learning experience between PT and USA.<\/strong>
Siynopsis<\/strong>: In today\u2019s rapidly evolving global landscape, digital corporate communication and digital marketing have emerged as indispensable tools that transcend cultural, societal, corporate, and academic boundaries. Culturally, digital platforms have facilitated unprecedented cultural exchange and understanding, enabling individuals from diverse backgrounds to connect, share, and appreciate each other\u2019s traditions and perspectives. Societally, digital communication has reshaped how we interact with organizations, mobilize for social causes, or stay informed, while digital marketing has transformed consumer behavior and expectations, impacting everything from product discovery to brand loyalty. In the corporate realm, digital strategies have become pivotal for organizations of different sectors and areas, enhancing stakeholder\u2019s relationships and engagement, market reach, and profitability. Academically, the study of digital communication and marketing has become a vital field, providing insights into emerging trends to guide future professionals as they navigate this dynamic landscape. In sum, the relevance of digital communication and marketing today is paramount, influencing how we communicate, connect, and conduct business on a global scale while shaping the academic discourse surrounding these transformative phenomena.
Funding<\/strong>: Project funded by FLAD \u2013 UP Program, Higher Education 2024.
Coordinator<\/strong>: Prof. PHD Sandra Miranda (smiranda@escs.ipl.pt)
Research Team<\/strong>: Ana Teresa Machado (ESCS-IPL), Andr\u00e9 Sendin (ESCS-IPL), Ant\u00f3nio Azevedo (ESCS-IPL), Tatiana Nunes (ESCS-IPL), Sandra Pereira (ESCS-IPL), Z\u00e9lia Santos (ESCS-IPL), Kristen Schiele (PhD, MBA, Associate Professor of Clinical Marketing, University of Southern California USC Marshall), Larry Vincent (PhD, Associate Professor of the Practice of Marketing, USC Marshall), and Arianna Uhalde (PhD, Assistant Professor of Clinical Marketing, USC Marshall).
Partners<\/strong>: University of Southern California, USC Marshall.
Project Status:<\/strong> Concluded.
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Name: FLOW: Facing Obstacles to well-being in the Academia, can organizational communication be a starting point? <\/strong>(IPL\/IDI&CA2023\/FLOW_ESCS)
Synopsis<\/strong>: This project aims to understand how Higher Education Institutions (HEIs) promote, through their communication, the well-being of students, as well as their literacy about it. By carrying out two qualitative studies, this project gives a voice to people HEIs communication managers and students from different HEIs in Portugal.
Coordinator<\/strong>: Prof. PHD Rita Monteiro Mour\u00e3o (rmourao@escs.ipl.pt)
Research Team<\/strong>: Cl\u00e1udia Pacheco (Instituto Polit\u00e9cnico de Portalegre), \u00c9lmano Ricarte (IADE-Universidade Europeia), In\u00eas Sousa (ISCTE-IUL), Ivone Ferreira (Universidade NOVA de Lisboa), Jaime Louren\u00e7o (Universidade Aut\u00f3noma de Lisboa), Milton Cappelletti (IADE-Universidade Europeia), Pedro Marques Gomes (ESCS-IPL), Sandra Miranda (ESCS-IPL), S\u00f3nia Silva (UTAD e Universidade Cat\u00f3lica) e Susana Mour\u00e3o (Universidade Aut\u00f3noma de Lisboa).
Partners<\/strong>: Federa\u00e7\u00e3o Acad\u00e9mica de Lisboa (FAL); Grupo de Trabalho (GT) de Jovens Investigadores da SOPCOM (Associa\u00e7\u00e3o Portuguesa de Ci\u00eancias da Comunica\u00e7\u00e3o).
Project Status<\/strong>: Concluded.<\/p>\n\n\n\n

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Name: SWOT Analysis of Mentori@IPL Program Communication. Contributions for Greater Student Adherence<\/strong>
Synopsis<\/strong>: A multidisciplinary team proposes, through a mixed exploratory research, to analyze the communication of the Mentori@IPL \u2013 Interpeer Mentoring Program of the Polytechnic of Lisbon, with the goal of understanding the most effective communication strategies to increase student.
Coordinator<\/strong>: Prof. Alexandra David (adavid@escs.ipl.pt)
Research team<\/strong>: Rute Agostinho, Concei\u00e7\u00e3o Soares (Servi\u00e7o de Apoio Psicol\u00f3gico e Educativo \/ Servi\u00e7os de A\u00e7\u00e3o Social \u2013 IPL), Ana Gama (ESELx\u2013IPL), Ana Margarida Costa (H&TRC \u2013 Health & Technology Research Center \/ ESTeSL \u2013 IPL), Ana Cristina Borges (ISEL\u2013IPL), Rita Pereira (ISEL\u2013IPL), Ana Alice Pedro (ISCAL\u2013IPL) e Ana Raposo (ESCS\u2013IPL).
Project Status<\/strong>: Concluded.
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Name: PMEINCoope: The application of social capital theory in the study of innovation capacity through coopetition by SMEs inserted in sectoral clusters<\/strong>
Synopsis<\/strong>: This project focuses on coopetition, a term that defines a strategy in which companies collaborate with competitors. The main objective of the project is to understand how coopetition can contribute to radical and\/or incremental innovation by small and medium-sized companies inserted in sectoral clusters.
Coordinator<\/strong>: Prof. PHD Nuno Tiago Baptista (nbaptista@escs.ipl.pt)
Research Team<\/strong>: Sandra Miranda (ESCS-IPL), Maria Jos\u00e9 Dos-Santos (ESCS-IPL), Anna Carolina Boechat (UCP e IADE), Ana Margarida Barreto (UNL)e Fernando Jorge Ribeiro da Mata (CISAS-IPVC).
Participant<\/strong>: Paulo Tinta (ESCS-IPL).
Partner<\/strong>: CISAS-IPVC.
Project Status<\/strong>: Concluded.
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Name: Seniors in networking, engagement, and digital literacy<\/strong>
Synopsis<\/strong>: This project aims to strengthen scientific production in the area of \u200b\u200bdigital literacy and communication for seniors, bearing in mind not only its added value to the academic, professional, and business community but also in the way it fosters cooperation between science and citizens \u2013 reinforcing the role of citizen science.
Fund<\/strong>: Polytechnic of Lisbon (IPL)
Coordinator<\/strong>: Prof. PHD Sandra Miranda (smiranda@escs.ipl.pt)
Partners<\/strong>: Academia S\u00e9nior de S\u00e3o Domingos de Benfica; APODEMO, Associa\u00e7\u00e3o Portuguesa de Empresas de Estudo de Mercado e de Opini\u00e3o; APAN, Associa\u00e7\u00e3o Portuguesa de Anunciantes; 40+Lab Project Project Status<\/strong>: Concluded.<\/p>\n\n\n\n

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Name:<\/strong> EXPERIENC_IA \u2013 Hospitality and Tourism Consumer Experience with Artificial Intelligence<\/strong> (IPL\/IDI&CA2024\/EXPERNC_IA_ESCS)
Synopsis:<\/strong> This project aims to investigate the effect of confusion generated by the use of Artificial Intelligence (AI) hosting platforms on consumers’ purchase intention during the pre-purchase phase and identify features to be adopted by platforms that mitigate the level of confusion.
Fund<\/strong>: Polytechnic of Lisbon (IPL).
Coordinator<\/strong>: Prof. PHD Ana Teresa Machado (amachado[@]escs.ipl.pt).
Partners<\/strong>: ESHTE, LIACOM, CiTUR, Turismo de Portugal, Kraz Data Solutions.
Project Status: <\/strong>Concluded.<\/p>\n\n\n\n

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Name:<\/strong> META: municipal engagement by technology assessment (public communication in question) <\/strong>(IPL\/IDI&CA2024\/META_ESCS)
Synopsis:<\/strong> Public communication (between political communication and administrative information) in half a hundred Portuguese municipalities as expressed on METAverse digital platforms. This is a pragmatist investigation in character, using content analysis (in its two aspects) and textual\/rhetorical analysis as the main methods of analysis.
Fund<\/strong>: Polytechnic of Lisbon (IPL).
Coordinator<\/strong>: Prof. PHD Mafalda Eir\u00f3-Gomes (agomes[@]escs.ipl.pt).
Partners<\/strong>: Cardinal Wyszynski University, ISCTE.
Project Status: <\/strong>Concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"

RESEARCH LINE 1 \u2014 MEDIA, CULTURE, AND TECHNOLOGY Name: Communication Professions Oral Memory Archive (IPL\/2016\/AMOPC_ESCS)Synopsis: The project aims the creation of an oral memories\u2019 repository of communication professionals. The repository will be an Intangible heritage reference, accessible to the society at large, as well as the academic community, concerning the communication professions.Coordinators: Prof. PHD Filipa […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":38,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-315","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/pages\/315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/comments?post=315"}],"version-history":[{"count":58,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/pages\/315\/revisions"}],"predecessor-version":[{"id":3373,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/pages\/315\/revisions\/3373"}],"up":[{"embeddable":true,"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/pages\/38"}],"wp:attachment":[{"href":"https:\/\/liacom.escs.ipl.pt\/en\/wp-json\/wp\/v2\/media?parent=315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}